Beard oil is hydrating to the skin and helps soften and tame beard hair, which means it also does double-duty as a styling agent. According to Schneidman, the ideal beard should look shiny and groomed -- not dusty, flaky and shaggy.

There's just something about a well-groomed guy that makes you stop and stare. You'll also notice when there's a hair askew, or the way the not-so-sexy scruff feels against your face.

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